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GEOANALYTIC platform for geomarketing researches
GEOANALYTIC platform for geomarketing researches was elaborated and is being developed since 2013.
GEOANALYTIC system is a powerful instrument of geomarketing, that makes it possible for existing network organizations (retail outlets, provision of services networks and so on) to conduct the following:
- analysis of network objects density,
- analysis of rivals for a separate network object,
- Huff’s model construction,
- estimation of potential objects visiting zones,
- estimation of potential objects visitors amount,
- modelling of potential objects placing,
- modelling taking into account competitive objects influence,
- analysis of competition in a radius of 300 metres around separate objects,
- analysis of available lodgings (for leasing of purchasing) attractiveness,
- analysis of territories attractiveness for new objects placing,
- keeping and exporting of reports for further using.