GEOANALYTIC platform for geomarketing researches

GEOANALYTIC platform for geomarketing researches

GEOANALYTIC platform for geomarketing researches was elaborated and is being developed since 2013.

GEOANALYTIC system is a powerful instrument of geomarketing, that makes it possible for existing network organizations (retail outlets, provision of services networks and so on) to conduct the following:

  • analysis of network objects density,
  • analysis of rivals for a separate network object,
  • Huff’s model construction,
  • estimation of potential objects visiting zones,
  • estimation of potential objects visitors amount,
  • modelling of potential objects placing,
  • modelling taking into account competitive objects influence,
  • analysis of competition in a radius of 300 metres around separate objects,
  • analysis of available lodgings (for leasing of purchasing) attractiveness,
  • analysis of territories attractiveness for new objects placing,
  • keeping and exporting of reports for further using.

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